Strategic Radio Advertising for Colleges and Universities

UMG makes sure you only invest in stations that produce results, whether it’s through Traditional Radio, Pandora, Spotify, Podcast or Amazon Music. We craft individualized and strategic media buying plans. During your campaign, we use an integrated tracking program to generate quantifiable results. Our constant evaluation of these results improves efficiency while your spot purchases are continually updated based on your needs.

As the dominant, out-of-home, source of media in the U.S., radio and audio streaming reach more than 93% of local consumers each week. Whether people are at home, at work, or in the car, engagement levels of those listening to commercials are by far the highest of any mass media. Radio and audio streaming is a tailored media for effective audience targeting in which companies talk selectively to the groups they are most interested in.

Radio and other audio’s core strength is the power of words and sound, magnified by its emotional and motivating power. Numerous studies have revealed that the impact of radio and the human voice on consumers easily surpasses video or print. Radio listening and audio streaming are extremely habitual, they reach consumers in an attentive environment, and they deliver a message with greater average frequency than any other media.

Consistent radio and audio streaming is an unparalleled branding medium – rapidly increasing brand awareness and brand recall. Studies have proven an increase in website visitation and purchase likelihood time after time.

Radio is a “reach” media, delivering messages to consumers on a personal level, 24/7. Its accessibility expands to various platforms such as audio streaming, Podcast, HDRadio, and MP3. Moreover, the audio experience continues to be the #1 source for new music discovery and the #1 choice for audio entertainment.

The cost of radio compared to a similarly-sized reach in audience and frequency with other local media, is a fraction of the investment. Upskill Media maintains massive purchasing power and long-standing relationships with over 5,000 of the best-performing stations in the top U.S. AM/FM radio markets.