Top Display Image Advertising Services
Upskill Media Group
Digital Image
Display Image (or banner) advertising is a type of online strategy in which visual ads are displayed on websites, apps, or social media platforms. These campaigns aim to increase school brand visibility, attract potential students, parents, and influencers, and drive conversions.
Display Image campaigns with UMG effectively reach a wide audience and achieve your specific marketing objectives. Successful campaigns involve strategic planning, creative design, and ongoing optimization – the wheelhouse of UMG.
Important Facets of Digital
Banner Ads: Banner ads are the most common format for display advertising. They come in various sizes and are placed on web pages or within apps, as static images or animated GIFs.
Targeting: Display ad campaigns can be targeted to specific audiences based on demographics, interests, behaviors, or other criteria. This targeting helps ensure that your ads are shown to people who are more likely to be interested in your college.
Ad Networks: To reach your goals of school brand awareness, increased website traffic, lead generation, and new student conversions, UMG will create a targeting strategy for placing your ads on a wide range of websites and apps.
Ad Creatives: The visual aspect of display ads is crucial. Your college should create eye-catching and compelling images or graphics that convey your message effectively. Ad creatives should include a clear call to action (CTA). Importantly, your ads will have a responsive design to varying screen sizes used by consumers.
Tracking and Analytics: To measure the effectiveness of a display ad campaign, UMG will use tracking tools and analytics to monitor metrics like click-through rates (CTR), conversion rates, and return on investment (ROI).
Native: UMG concentrates on making your ad seamlessly blend in with the surrounding content on a platform. We promote your college in a way that doesn’t disrupt the user experience or appear overly intrusive. When your promotions are a natural part of the website that prioritizes user experience, they are infinitely more likely to be noticed and clicked on.
Interstitial Ads are a type of digital advertising format commonly used in online and mobile environments. These ads appear between two content pages and temporarily cover the entire screen before allowing the user to access the intended content.
UMG is skilled at determining the proper timing of these effective ads, in order to avoid over-use. Balancing the user experience with advertising goals is essential when implementing interstitial ads in a digital marketing strategy.
Key Elements of Digital
Full-Screen Format: As a visually impactful advertising experience, the full-screen ad is displayed as a pop-up or overlay that interrupts the user’s interaction with a website.
Timing: Interstitial ads are inserted at natural transition points, such as between levels in a mobile game or before accessing a new page on a website, to grab the user’s attention.
Content Types: Static images, videos, interactive elements, or calls to action are all types of content that make interstitial ads excellent for conveying marketing messages.
User Interaction: Students, parents, and influencers have the option to interact with ads by waiting for a countdown timer before closing them.
Engagement and Focus: Because they are commonly used in mobile apps/websites, interstitials can maximize the visibility of their messages. Due to their full-screen nature and strategic placement, these ads have the potential to capture users’ attention.
Digital Out-Of-Home
DOOH
Digital Out-Of-Home advertising involves e-displaying dynamic promotional media such as videos and brand ads. DOOH displays can be seen on the streets or at places of public gatherings, such as convenience stores, theaters, sports venues, and restaurants.
DOOH has a high conversion rate for consumers — 98% of people have visited at least one venue in the past 30 days. The medium integrates into our lives without being overly intrusive, an impactful way for colleges to convert prospective students.