Streaming, Social Media, and Other Video Advertising
Upskill Media Group
Video
UMG has partnerships with a plethora of video and social media platforms. We excel at forming relationships with our clients that allow for the creation of engaging and relevant ad content. By ensuring a positive user experience via those ads, our clients will get the most bang for their buck with campaigns placed within these advertising formats.
Video Advertising is one of the most popular ways to reach online audiences, as moving images are easier for customers to recall than static images or text. Over 85% of brands use video marketing because of its ability to capture the attention of customers.
Video Concepts
Amazon Video, Disney Plus, Hulu, Peacock TV, and Paramount TV are all top video marketing platforms. UMG clients use these to reach prospective students, parents, and influencers.
Connect TV refers to a smart television that is capable of connecting to the internet to allow streaming content and accessing online apps, i.e. Hulu and Amazon Prime Video.
Over-the-Top Television (OTT) refers to a type of content delivery system that bypasses traditional cable, satellite, or television platforms. It delivers video and audio content directly to viewers over the internet via smartphones, tablets, smart TVs, computers, and streaming media players.
Outstream Video ads are designed to be displayed within the content of a webpage, typically between paragraphs, rather than before or during the video play. These have gained popularity because they offer a less disruptive and more user-friendly way to deliver video ads while still providing advertisers with opportunities to reach their target audience.
Pre-roll Video is a short, required video commercial that viewers watch before accessing the intended video content. Pre-roll ads are commonly used on platforms like YouTube and other video streaming websites.
Mid-roll Video is ad insertion that interrupts the main video content to deliver a message, similar to traditional TV commercials. These ads appear at specific intervals within longer videos or as breaks in a live stream.
Social Media Platforms (i.e., Facebook, YouTube, Instagram, TikTok, Snapchat, Twitch, X (formerly known as Twitter), LinkedIn, and WhatsApp facilitate the creation and sharing of information, ideas, and interests through multimedia content (i.e., text, images, videos, and links). The leading social networking services for content sharing are used by 7 in 10 U.S. adults and serve as massive search engines and e-commerce sites, sports and music broadcasts, and professional job connections. Most importantly for advertisers, these venues include billions of highly engaged, monetizable daily users.